Natural beauty products made in Brittany As a pioneer of botanical cosmetics, Yves Rocher reveals the power of plants in a way that respects nature and its biodiversity. We are botanists, harvesters, manufacturers and retailers of beauty products, making the best of nature accessible to all. The quality of our beauty products is guaranteed at the fairest prices for you. To keep our feet on the ground, and our prices there. For over 60 years, we've been studying the best that nature has to offer, to bring you effective, sensorial beauty products with 100% plant-based active ingredients. We explore the fabulous potential of plants to ensure ever more respectful cosmetics for your skin. Composed of ingredients of natural origin, our products allow you to take care of yourself in beauty while preserving the environment. Face care, body care, make-up, fragrance: natural cosmetics made in Brittany to accompany you every day in your beauty routine. Discover our complete range of anti-aging skincare products for all skin types. From August 19, discover the anti-wrinkle power of Ficoïde glaciale with our new Lift Pro Collagen range.
OUR MANIFESTO
We were born of a love affair between Monsieur Yves Rocher and Brittany's nature, its coasts, moors, forests and fields.
Pioneers of botanical cosmetics, we reveal the power of plants, for the well-being of all, in an approach that respects nature and its biodiversity.
For over 60 years, we have been botanists, harvesters, manufacturers, and retailers: of care, colors, and perfumes. To make the best of nature accessible to all. From our plants to your skin.
OUR HISTORY
1930-1979: ACCESSIBLE BEAUTY FOR ALL
1930
The birth of a nature lover
Yves Rocher was born in the small Breton village of La Gacilly. At the age of 14, following the death of his father, he took refuge in the woods where he found solace. It was at this time that Yves Rocher realized that nature has a positive impact on our well-being. He then decided to handcraft a cream from lesser celandine in his attic. This was the beginning of plant-based cosmetics.
1959
Creation of the brand
From his family home, Yves Rocher established his own laboratory. With mail order sales, he succeeded in his goal of bringing naturally committed skincare directly to millions of women, without intermediaries. These products were accessible and distributed throughout France.
1973
The icon that spans the ages
Launch of 'Riche Crème Anti-Rides de Nuit' With its precious oils and its thousand roses oil, it didn't take long for our anti-aging product to become a real success. 50 years later, our Riche Crème range is iconic to millions of women with 1 product sold every 5 seconds worldwide
1975
Creation of the Botanical Garden in la Gacilly
A true open-air laboratory designed by Mr. Yves Rocher. 1,500 plant species are preserved and studied there by our experts. A member of BGCI (Botanic Gardens Conservation International), the Yves Rocher Botanical Garden is part of an international network for the transfer of knowledge and expertise.
1979
From our plants to your skin
We become botanists, harvesters, manufacturers, and retailers. A complete value chain without intermediaries, which allows us to control each stage of manufacturing for a reduced environmental impact and perfect traceability, from our fields to your skin.
1989–2006: PIONEERS FOR BIODIVERSITY
1989
End of testing on animals
Fifteen years before European regulation, Yves Rocher stopped animal testing. Three years later, the brand received the Gold Medal from the SPA (Society for Animal Protection).
1991
Creation of the Yves Rocher Foundation
Jacques Rocher founded the Yves Rocher Foundation, committed to biodiversity. In 2001, the first Terre des Femmes Award honored women protecting the planet. In 2019, the Foundation was recognized as a Public Utility Organization, celebrating 25 years of field action.
1999
Our fields are certified organic
60 hectares of organic fields in La Gacilly, Brittany. We grow our nine signature plants: Cornflower, Calendula, Mint, Matricaria Chamomile, Roman Chamomile, Edulis, Nasturtium, Arnica, and Ice Plant.
2004
Inauguration of the La Gacilly Photo Festival
An immersive open-air event showcasing the best of contemporary photography. Free and accessible to all, it questions our relationship with nature and the world.
2006
Goodbye plastic bags
Ten years before European law, Yves Rocher banned plastic bags in all stores.
2017
Launch of the 1st concentrated shower gel
A 100ml bottle offering as many showers as a 400ml one — two times less plastic, two times less CO₂.
2017–TOMORROW: ACCELERATION OF OUR COMMITMENTS
2019
A company with a mission
The first international group to become a “Company with a Mission.” Our mission: reconnect people with nature and serve the common good.
2020
100% recycled & recyclable plastic bottles
All our bottles are made of 100% recycled and recyclable plastic, saving around 2,600 tons of virgin plastic per year. (Excluding caps and pumps.)
2020
100 million trees planted
Through the Plant for Life program, the Yves Rocher Foundation works with 48 NGOs to protect biodiversity — 1 tree planted every 3 seconds, in 35 countries, with over 1 million people involved.
2021
First French brand to obtain UEBT certification
Our emblematic plants from La Gacilly are now UEBT certified, marking another step in sustainable sourcing
2021
Solid cosmetics
Launch of Green Heroes, our 100% solid and vegan cosmetics with organic extracts from La Gacilly — for a plastic-free beauty.
By 2025
On our way to B Corp
We aim to become a certified B Corporation — not the best company in the world, but the best company for the world.
By 2030
More nature, less plastic
Our goal: –30% plastic use compared to 2019 and 100% recycled and recyclable packaging.
Discover the sequel, 1989-2006
FROM OUR PLANTS TO YOUR SKIN. PERIOD.
For over 60 years, we have been botanists, harvesters, manufacturers, and retailers.
Controlling our entire value chain allows us to guarantee quality, limit our environmental impact, and constantly improve.
Our products meet the highest standards — always at fair prices.
LA GACILLY
In the heart of Brittany, our native village, where experts, botanists, scientists, and nature lovers work hand in hand for the environment.
More than an origin, La Gacilly embodies our vision: A place of innovation, organic farming, and responsible production — home to our botanical garden, open-air laboratory, and Botanical Water Workshop.
Our production sites are recognized LPO (League for the Protection of Birds) refuges — reflecting our dedication to sustainability and biodiversity. Beyond our products, Yves Rocher represents a unique approach to well-being — taking care of yourself while taking care of nature
